Jolly Holiday Lights

November 27th through December 30th, 2020

Event Details

Make-A-Wish® Iowa started Jolly Holiday Lights 25 years ago to raise money to grant Iowa children’s wishes. Since then, Jolly Holiday Lights has become the organization’s largest fundraising event, funding more than 1,000  wishes to date. Make-A-Wish Iowa is excited to continue the Jolly Holiday Lights event at Adventureland Park, where families can carry on this holiday tradition.


5:30 – 10:00 PM November 27th through December 30th.
Closed on Christmas Eve and Christmas Day.

Wish Shop open nightly until 10:00 PM through December 23rd.
Santa is in the Wish Shop through December 23rd



$20 per car

Limo/minibus (vehicles with capacity of 25 passengers or less): $40
Chartered bus (vehicles with capacity of 25 passengers or more): $70

Weekends are normally much busier than weekdays, so please plan accordingly.

Get Involved

Jolly Holiday Lights is Make-A-Wish® Iowa’s largest fundraiser, granting approximately 80 wishes each year.


Volunteers are vital to our success.  We rely on the dedication and passion of our volunteers to accomplish our mission of granting the wishes of children with critical illnesses. Be part of the magic of Jolly Holiday Lights, gather a team together and volunteer in the Wish Shop or help with set up and tear down. Want to practice your leadership skills? Become a Wish Shop Chair!

Interested in signing up a group for set up or tear down? Email Natalie

Become a Sponsor

Lighting Display Sponsor

$2,000 - $18,000 - Choose a display in the show to feature your company and receive discounted tickets for employees, plus an invite to the exclusive VIP Night.

Major Event Sponsors:

$12,500 - $55,000 - Play a prominent role in all things Jolly Holiday Lights. Customizable sponsorship levels available.
Contact us to be a preferred partner.

Scavenger Hunt Sponsor:

$2,500- A scavenger hunt will be included in the program handed out to every vehicle. Kids will complete clues as they travel through the light displays and show their completed card at the Wish Shop for a prize from our sponsor. Sponsor will have their logo printed on the full page activity sheet, as well as a lit banner near the entrance.

Wish Story Sponsor:

$1,000- Help us Share the Power of a Wish! We’ll be releasing wish stories during our December count down. Your company will be featured alongside a wish family’s story on and our social media.
Only 25 spaces available.

Santa's Wish Shop Photo Sponsor:

$5,000- Santa’s Wish Shop is an opportunity for guests to get out of their car and enjoy cocoa, cookies and of course meet Santa. Have your logo included on about 2,000 photos with Santa, plus opportunity for signage at the photo station.

Program Advertising:

$1,400 - $3,395 -Every vehicle who enters Jolly Holiday Lights receives a program with kid’s activities, wish stories and our sponsors. Feature your business, promotional material or coupons in a full page, ½ page or ¼ page ad. Over 23,000 programs are handed out each year.
Ad space is extremely limited.

Star Sponsor:

$500 - Honor a loved one or simply align your company with a great cause. Sponsors receive a custom star posted in the Wish Shop during Jolly Holiday Lights as well as recognition on our website.

Make-A-Wish Impact

In 2019, Jolly Holiday Lights hosted 23,500 cars which allowed us to grant 80 wishes. 

Make-A-Wish Iowa has currently granted over 4,000 wishes! 

Due to your support, we’re able to grant a wish to a child every other day.


Jolly Holiday Lights began when a group of dedicated volunteers led by Joe and Tammy Bechen suggested a new fundraiser for Make-A-Wish Iowa. What began as a small event in 1995 at Water Works Park grew to our chapter’s largest fundraiser. 2000 marked the first year of Santa’s Wish Shop – an opportunity for guests to get out of their car and enjoy pictures with Santa, snacks and gifts. 

On our 20th anniversary in 2015, Jolly Holiday Lights was flooded in the middle of December. Just as traffic was picking up for the holidays, the event was forced to close for the season. Most of the displays were ruined beyond repair. Thanks to the local hospitals, the Bring the Jolly Campaign was launched, raising enough to fund the wishes that Jolly Holiday Lights would have covered. In our 21st year, Jolly Holiday Lights moved to our new home at Adventureland Park in Altoona. The move caused record attendance, allowing us to grant even more wishes. 

Currently Jolly Holiday Lights remains the largest lighting display in Iowa. The event funds, on average 80 wishes to children with a critical illness each year. It continues to be our largest fundraiser for Make-A-Wish Iowa.


Lexi Konig
Marketing & Communications Manager

Liz Bregenzer
Development Coordinator

Abbi Ruhser
Volunteer Coordinator

Natalie Brecht
Director of Events

3009 100th Street
Urbandale, IA  50322-3220
Phone : (515) 334-2636
Fax : (515) 334-2638