Jolly Holiday Lights

November 29th through December 30th, 2019

Event Details

Make-A-Wish® Iowa started Jolly Holiday Lights more than 20 years ago to raise money to grant Iowa children’s wishes. Since then, Jolly Holiday Lights has become the organization’s largest fundraising event. Ticket sales from the event have helped fund more than 900 wishes to date. Make-A-Wish Iowa is excited to continue the Jolly Holiday Lights event at Adventureland Park, where families can carry on this holiday tradition.


5:30 – 10:00 PM November 29th through December 30th, 2019.
Closed on Christmas Eve and Christmas Day.

Wish Shop open nightly until 10:00 PM through December 23rd, 2019.
Santa is in the Wish Shop through December 23rd



$20 per car

Limo/minibus (vehicles with capacity of 25 passengers or less): $40
Chartered bus (vehicles with capacity of 25 passengers or more): $70

Weekends are normally much busier than weekdays, so please plan accordingly.

Get Involved

Jolly Holiday Lights is Make-A-Wish® Iowa’s largest fundraiser, granting approximately 80 wishes each year.


Volunteers are vital to our success.  We rely on the dedication and passion of our volunteers to accomplish our mission of granting the wishes of children with critical illnesses. Be part of the magic of Jolly Holiday Lights, gather a team together and volunteer in the Wish Shop or help with set up and tear down. Want to practice your leadership skills? Become a Wish Shop Chair!

Interested in signing up a group for set up or tear down? Email Natalie

Become a Sponsor

Lighting Display Sponsor

$1,050 - $18,000 - Choose a display in the show to feature your company and receive discounted tickets for employees, plus an invite to the exclusive VIP Lighting Party.

Major Event Sponsor:
Presenting Sponsor: Hy-Vee
Ticket Sponsor: MidAmerican Energy

$12,500 - $55,000 - Play a prominent role in all things Jolly Holiday Lights. Customizable sponsorship levels available.
Contact us to be a preferred partner.

Scavenger Hunt Sponsor: Businessolver

SOLD - Monday and Tuesdays attendees will complete an interactive scavenger hunt. Completed cards can be turned in to the Wish Shop for a prize from that week’s sponsor. Sponsor logo also featured on activity card.

Santa's Wish Shop Photo Sponsor: GreenState Credit Union

SOLD - Santa’s Wish Shop is an opportunity for guests to get out of their car and enjoy cocoa, cookies and of course meet Santa. Have your logo included on about 2,000 photos with Santa, plus opportunity for signage at the photo station.

Star Sponsor

$500 - Honor a loved one or simply align your company with a great cause. Sponsors receive a custom star posted in the Wish Shop during Jolly Holiday Lights as well as recognition on our website.

Make-A-Wish Impact

In 2018, Jolly Holiday Lights hosted over 25,000 cars which allowed us to grant 80 wishes. Throughout the year, Make-A-Wish Iowa granted 187 wishes.

Due to your support, we’re able to grant a wish to a child every other day.


Jolly Holiday Lights began when a group of dedicated volunteers led by Joe and Tammy Bechen suggested a new fundraiser for Make-A-Wish Iowa. What began as a small event in 1995 at Water Works Park grew to our chapter’s largest fundraiser. 2000 marked the first year of Santa’s Wish Shop – an opportunity for guests to get out of their car and enjoy pictures with Santa, snacks and gifts. 

On our 20th anniversary in 2015, Jolly Holiday Lights was flooded in the middle of December. Just as traffic was picking up for the holidays, the event was forced to close for the season. Most of the displays were ruined beyond repair. Thanks to the local hospitals, the Bring the Jolly Campaign was launched, raising enough to fund the wishes that Jolly Holiday Lights would have covered. In our 21st year, Jolly Holiday Lights moved to our new home at Adventureland Park in Altoona. The move caused record attendance, allowing us to grant even more wishes. 

Currently Jolly Holiday Lights remains the largest lighting display in Iowa. The event funds, on average 80 wishes to children with a critical illness each year. It continues to be our largest fundraiser for Make-A-Wish Iowa.


Lexy Konig
Communications & Marketing Manager

Liz Bregenzer
Development Coordinator

Abbi Ruhser
Volunteer Coordinator

Natalie Brecht
Director of Events

3009 100th Street
Urbandale, IA  50322-3220
Phone : (515) 334-2636
Fax : (515) 334-2638